Advertising revenue analytics that keep your business ahead
Unify the complex, fragmented data of today’s advertising ecosystem so you have the KPIs and insights to grow your business.
Trusted by leading media brands
Reliable revenue analytics built from industry best practices, customizable for your business' unique needs
Revenue Operations
- Revenue Operations Dashboard
- Product / IO Line Items - Added Value
- Deals / Sales Planners
- Deals / Account Managers
- EOM Reconciliation
- Media Plans: Deals, Deal Members
- Insertion Orders: Members, Line Items, Budgets
Campaign Analytics
- Campaign Delivery: 1st Party vs 3rd Party
- Total Value Delivered vs Revenue at Risk
- Daily Pacing
- Impressions Delivered and Discrepancy
- Clicks and Discrepancy
- Video Completions and Discrepancy
- 3P Daily Campaign Delivery
- 3P Daily Placement Impressions and Viewability
- 3P Daily Placement Clicks
Programmatic Insights
- Programmatic Revenue Overview by Day/Month
- Programmatic Revenue Detailed Drill Down
- Revenue Source Performance by Channel
- Revenue Source Performance by Integration Type
- Data Availability By SSP
Customer Spotlight
Revenue analytics use cases
New revenue channels like Ecommerce or Sponsored Content need to be analyzed alongside Programmatic and Direct Display revenue. The more partner and first party data grows, the more important it is to have clean, accurate, normalized data. We have your use cases covered.
Revenue Operations
Understand the big picture along with your top channels, partners, advertisers. Drill down into specifics in real time.
Campaign Analytics
Streamline operations, improve accuracy, and make rapid data-driven decisions to optimize revenue generation and campaign performance.
Programmatic Insights
Know the value of specific advertisers bidding programmatically in the open market so your team can reach out to them via Direct channels.
Bid Stream Analytics
Key platforms like GAM, GA/Adobe and major exchanges provide rich bid-level analytics. Activate these large datasets for analysis without having to commission a major IT project.
Ad hoc analytics
When new partners or platforms show up, be ready to seamlessly incorporate them into your team's workflows.
“Today, Dotdash Meredith can extract unique revenue insights from over 40 brands and 20 partners, without burdening our BI team.”
Rich Zeroth, VP Programmatic Monetization, Dotdash Meredith
Why revenue analytics work best with Switchboard
Owned by Revenue Operations
Unlike general-purpose ETL tools, Switchboard not only aggregates data, but also makes that data usable by your business teams, so you don’t need to rely on IT resources.
Enterprise scale
Get granular data from all your platform partners, even when you’re dealing with data sets reaching tens of billions of rows and terabytes per day.
Built-in ad tech data expertise
We’ve pre-configured our connectors with source-specific best practices and provide ongoing advice on how best to benefit from your data.
Ready to take the next step?
Learn how Switchboard can help you improve revenue operations and massively accelerate your data engineering and reporting efforts.